Junior Promotion and Marketing

MAILINGS

The reunion co-chairs are responsible for authoring at least two or three mailings to classmates prior to the reunion. The letters should include a balance of nostalgia about the past with a hint of the new to arouse classmate's curiosity about returning to Cambridge. The three mailings should include the following information:

Fall mailing (OR Broadcast Email)

(Combine this with the initial Class Report mailing and save $$$)

1. Announce "Save the dates" for reunion week.
2. Announce fall pre-reunion events (football parties, area luncheons, local events).
3. Include the first class report questionnaire and information regarding the cost of the book. In order to do this the mailing must be coordinated with the Class Report Office.
4. Ask for volunteers to help with planning the reunion.
5. Mention the role of long-distance classmates:
   1. planning regional pre-reunion events, or;
   2. serving as members of the national class network.
6. Include a return card with intent to attend the reunion.

February letter

(Final text and all attachments must be at HAA by January 15)

1. Present a draft schedule of reunion events, including locations and times.
2. List names of classmates who plan to attend the reunion (if available).
3. Include a reminder about the class report questionnaire for those classmates who have not responded and thank-you to those who have.
4. Make a strong pitch to attend the reunion.
5. Include a "Lifestyle" questionnaire if it is something the committee decides to undertake.
6. If possible, design and include a carefully thought out reunion registration form that outlines costs.

April mailing (OR Broadcast Email)

(Final text must be at HAA by March 15)

1. Has a carefully written letter that makes a final appeal for attendance and presents the final schedule.
2. If it was not in the January mailing, design and include a carefully thought out reunion registration form that outlines costs.
3. Include the piece provided by the HAA that includes a registration form for campus housing and breakfasts.
4. States strongly the mid- May deadline for the return of the reunion registration form and the campus housing registration form.