Fall Promotion and Marketing
From HAA Best Practices Wiki
The reunion co-chairs are responsible for authoring at least two or three mailings to classmates prior to the reunion. The letters should include a balance of nostalgia about the past with a hint of the new to arouse classmate's curiosity about returning to Cambridge. The three mailings should include the following information:
Fall/Winter mailing
(Combine this with the initial Class Report mailing and save $$$)
- Announce "Save the dates" for reunion week.
- Announce fall pre-reunion events (area luncheons, local events).
- Include the first class report questionnaire and information regarding the cost of the book. In order to do this the mailing must be coordinated with the Class Report Office.
- Ask for volunteers to help with planning the reunion.
- Mention the role of long-distance classmates: a) planning regional pre-reunion events, or; b) serving as members of the national class network.
- Include a return card with intent to attend the reunion.
April/May letter
- Present a draft schedule of reunion events, including locations and times.
- List names of classmates who plan to attend the reunion (if available).
- Include a reminder about the class report questionnaire for those classmates who have not responded and thank-you to those who have.
- Make a strong pitch to attend the reunion.
- Include a "Lifestyle" questionnaire if it is something the committee decides to undertake.
- If possible, design and include a carefully thought out reunion registration form that outlines costs.
August/September mailing
- Has a carefully written letter that makes a final appeal for attendance and presents the final schedule.
- If it was not in the May mailing, design and include a carefully thought out reunion registration form that outlines costs.
- States strongly the deadline for the return of the reunion registration form.